8 rules for better advertising
Want to get the most from your advertising dollar? Follow these 8 rules and make sure you get bang for you buck:
1. Talk to your target audience.
If you’re going to advertise, don’t waste valuable money talking to the people who aren’t interested in your product. That means being specific in the language you use and speaking in a way that attracts their attention.
Does your business have a meaningful difference?
Every business, big or small, needs to give a customer some reason to choose their product or service. The best way to do this, is to define why your product or service is different from the competition and more importantly why your customers should care that it’s different. In short, you position your business as distinct in the market.
Positioning in practice
Why SEO is not enough
We all know that when you develop a website, you have to make sure people can find it. Which means making sure it ranks high on the various search engines, which in most cases means Google.
This need is referred to as SEO (Search Engine Optimisation), an area of expertise dedicated to putting your website ahead of all the others i.e. the competition. Without question having effective SEO makes perfect sense, in fact it’s critical.
But what happens when all these people arrive at your site?
Facebook. Are you missing the boat?
From a marketing point of view Facebook can seem like the ideal place to promote your business. Unlike most traditional forms of media, Facebook is bi-directional, so instead of just sending someone a one-way message, you can use it for things like research, brand building, customer service, finding new prospects as well as marketing.
