Website

Why SEO is not enough

Why SEO is not enough

We all know that when you develop a website, you have to make sure people can find it. Which means making sure it ranks high on the various search engines, which in most cases means Google.

This need is referred to as SEO (Search Engine Optimisation), an area of expertise dedicated to putting your website ahead of all the others i.e. the competition. Without question having effective SEO makes perfect sense, in fact it’s critical.

But what happens when all these people arrive at your site?

Customer databases and loyalty programmes

Customer databases and loyalty programmes

A great website with some key tools (such as a supporting database system) is not only a great way to keep in touch with your existing customers; it will allow you to promote your business, reach out to potential new customers, take enquiries and entice people back time and again.

Customer databases

A database is essentially a simple list of your customers – typically your best customers. Databases won’t help you make money if you don’t use them properly

Websites that make a difference to your business

Websites that make a difference to your business

Being online is no longer something that businesses should just think about, or put on a list to do ‘one day’ – it is now imperative. Your customers are turning to the net many times a day, looking for the types of products and services that you offer. If you’re not online, you could be left behind.

Evaluating your website

It’s easy to get lost in the technical stuff when it comes to websites, but if you understand a few key areas and can use these to judge how well your site is performing you’ll be able to maximise the effectiveness of your site.