Let's assume that you’re clear about how your business is different from your competitors. This knowledge is critical, however, the key is putting it to good use.
So how does your business actually capitalise on a clear business position?
Want to get the most from your advertising dollar? Follow these 8 rules and make sure you get bang for you buck:
If you’re going to advertise, don’t waste valuable money talking to the people who aren’t interested in your product. That means being specific in the language you use and speaking in a way that attracts their attention.
Every business, big or small, needs to give a customer some reason to choose their product or service. The best way to do this, is to define why your product or service is different from the competition and more importantly why your customers should care that it’s different. In short, you position your business as distinct in the market.
Most businesses find it difficult to say how they’re different from their competitors. Making those differences valuable to your customers is even more of a challenge. So is it worth the effort? The answer is obvious for those that are clear about their point of difference.