Services: Business Positioning, Website Refresh, Action Plan, Blogging.
Industry: Health and Fitness

How we stretched the marketing dollar for a yoga studio

Empower Studio is a popular Wellington-based yoga studio operated by husband and wife team Andy and Kim Munro. Their passion for yoga was born of personal life-changing experiences yoga; mindfulness and nutrition had given both of them. This eventually lead to their desire to make yoga their life and career, so they opened their own studio.

However, after several marketing experiments they realised they needed a professional marketing partner. It was time to take the business to the next level.

In their search for a marketing partner, it was important they found a company that understood their message, as well as their holistic beliefs around meditation, movement and nutrition in combating modern-day life stressors. After all, Andy and Kim believe everyone deserves to live with vigour and vitality.

Appreciating we needed to know Andy, Kim and the business much better, we flew to Wellington for a Business Positioning workshop. The workshop lead to a marketing plan, in which we recommended they update their website, online brand video and social media sponsored advertising.

We also recommended they update their website content regularly through blogging (Andy and Kim have so much knowledge to share, blogging was a no-brainer). We now write a new blog every month and take them through the increase in their web traffic, and how that traffic is behaving (previously, this was happening only about once a year!).

Empower’s new approach to marketing through Right Hand Man’s guidance has been very successful. Moreover, we really like working with Andy and Kim, and we, ourselves, have benefitted from their values and knowledge.



“We appreciate all the effort and hard work Right Hand Man have put in so far and we look forward to continuing to work with them as we grow our studio and our brand.”

Kim and Andy
Empower Studio