AVA Pacific
Services: Business Positioning, Website Design & Build, Effective Marketing Manager
Industry: Technology
GETTING TECH.
How Right Hand Man is supporting New Zealand’s home automation experts.
AVA Pacific is regarded as one of New Zealand’s home technology leaders. The Auckland-based business import and distribute some of the world’s leading home technology products. Plus they go a step further, by training and supporting a nationwide network of dealers – to ensure these products are installed to the very highest standard.
In mid-2015, Glenn Watts, CEO of AVA Pacific was looking for a marketing partner and made contact with Right Hand Man. After initial discussions, Glenn engaged with Right Hand Man under our Effective Marketing Manager Programme – a service that sees us provide the same role as a traditional in-house marketing department.
The journey began with a Brand Positioning workshop – an exercise we always like to start with, as it details the key points of difference for their business and provides a robust foundation moving forward.
Other services have included:
Research
One-on-one research with 10 existing AVA Pacific dealers
Online survey of total dealer network
Collateral
Creation of AVA Pacific 16 page brochure – including content creation, design and print management
Architect specific brochure + presentation
Power Point Presentations (Trade Show + Conference)
Point-of-sale
Home Ideas Centre Auckland display creation
Website review and new content creation
Online
Advertising
Creation of brand advertising templates
Guidelines for Branding for advertising material including signage, print placement
Advertising and media review and planning
Outline of potential media placement in-line with target market and measurement of campaigns
Creation of monthly emails
Direct Marketing
Training presentation and best practice for dealers
Sales Training
That’s a lot of work. But after getting it all done, AVA Pacific asked us to go a step further and provide their dealer network with marketing support as well. And now we have engaged with around eight AVA Pacific dealers, providing a similar set of marketing services including brand positioning, website creation, online advertising campaigns and marketing collateral.
HERE'S WHAT AVA Pacific HAS TO SAY ABOUT WORKING WITH US:
“We first approached Right Hand Man because we liked the idea of outsourcing our marketing requirements. And in short, it’s been a smart move for us. Richard and his team have become a true partner, getting right inside our business, understanding our needs and implementing a plan to help us meet our sales targets. The results have been fantastic, and now we’ve asked Right Hand Man to provide their personalised marketing support direct to our nationwide dealer network.”
Glenn Watts, CEO
AVA Pacific
