Case Study:
Auckland Racking & Shelving
Industry: Construction / Trade
Services:
Business Positioning, Marketing Action Plan, Brand Identity, Website Design & Build, Advertising & Promotion, Advise & Act Programme, Digital Marketing
Elevating a Family Business with a Fresh Identity
Challenge:
Auckland Racking and Shelving, an established pallet racking company, needed to refresh their brand to compete more effectively in the marketplace. They found it challenging to differentiate themselves from competitors and wanted to highlight their unique strengths, including their consultancy services and family values.
Solutions:
Right Hand Man implemented:
Business Positioning workshop to identify unique selling points
Development of a modern, fresh logo with new colour scheme
Design of building and vehicle signage
Creation of a modern, functional website
Production of marketing materials including brochures and whiteboard videos
Digital campaign to drive website traffic and generate leads
Sales team advisory on incorporating unique selling points into daily operations
Results:
Successfully refreshed brand identity, injecting new life into the company image
Increased traffic by 45%
Attracted higher-quality new business
Improved differentiation in the marketplace, highlighting consultancy services and family values
Increased brand awareness through new signage and digital presence
Enhanced sales team morale and effectiveness with new marketing tools
Positive impact on the company's bottom line
Here’s what Matt have to say about our services:
“Auckland Racking & Shelving has been serving businesses across New Zealand for over 25 years. When we needed a marketing partner, we chose Right Hand Man (RHM) for their passion, enthusiasm, and grassroots approach.
The RHM team carefully listened to our business, researched our competitors, and built a refreshed brand that positioned us strongly in the market. Together, we developed a clear business platform that helped communicate our value: we didn’t need to change our products or services, but we needed to show customers clearly, ‘How can we help you?’
RHM’s business positioning service helped our customers understand what made us different, guided our staff on the pillars of our business, and clarified what was most important to deliver results. The new website increased traffic by 45% and attracted higher-quality new business.
Having an external perspective has been refreshing and insightful. Our initial six-month journey with RHM is complete, and I’m excited to continue implementing our next strategy and marketing plans with their team. I highly recommend RHM to anyone looking for exceptional service and marketing expertise.”
Matt Cowan, General Manager, Auckland Racking & Shelving
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