Auckland Racking & Shelving

Business Positioning, marketing action plan, Brand Identity, Website Design & Build, Advertising & Promotion, inbound marketing, Advise & Act Programme, Digital marketing manager

Industry: Construction/Trade

A fresh new look

At Right Hand Man, we enjoy working with companies who are looking to refresh their brand. Auckland Racking and Shelving came to us with just that challenge. They were ready for a fresh new look to compete in the market place and we stepped in to help them with this.

Right Hand Man started with a Business Positioning workshop to really understand their business, what makes them different and what makes them stand out amongst other pallet racking companies. We highlighted their consultancy side, their family values and their belief in helping their own clients optimise space for growth.  

We then developed a modern, fresh logo, injecting colour and bringing their brand to life. This was placed on building signage and car signage designed by Right Hand man. We then built a modern, functional website along with brochure and whiteboard video as tools for their sales team.


We also set up and ran a digital campaign to drive traffic to the new website, bring in leads and build on their brand awareness in the market.

Right Hand Man played a pivotal role in advising the sales team in how to use their unique selling points and why it was important to implement the unique selling points into their day-to-day business.  

We loved working with the team at Auckland Racking and Shelving and thoroughly enjoyed seeing the difference their new branding, signage and website made to both the team’s morale and the bottom line!



“Auckland Racking & Shelving have been doing business across NZ for over 25 years.

When we were looking for a marketing partner, we chose RHM for their passion, their enthusiasm and, to be fair, grass roots attitude.

The team listened to our current situation, researched our competitors and then built us a new brand and, together, we developed the platform for how we do business. We didn’t need to change our products or services, we needed to understand them and ensure that we screamed to the masses “How can we help you”. I highly recommend RHM to anyone who is looking for that A-level of service and care well above the rest.

The external set of eyes has been refreshing and entertaining, our initial six month journey is coming to an end and I am looking forward to putting in place our next strategy and plans with the team at RHM.”

Matt Cowan
General Manager