Case Study:
Global Forwarding
Industry:
International Freight Forwarding & Logistics
The Project:
Discovery Meeting, Website Strategy, Copywriting, Website Design & Development
The Challenge
Global Forwarding has earned a strong reputation among its loyal clients, but its website no longer reflected the quality of the business. The design was dated, key services lacked depth, and the company’s biggest point of difference was not clear or visible.
Unlike larger freight companies, every client works directly with owner Tracey from quote to delivery. There are no call centres, no being passed between departments - just experienced, personal service.
The existing WordPress website was also expensive to maintain, requiring outside support for even small content changes.
The project objectives were to:
Modernise the website design.
Better communicate Global Forwarding's point of difference.
Highlight Tracey's experience and expertise.
Address common customer pain points.
Replace WordPress with an easier-to-manage platform.
Improve search visibility and lead generation.
Our Approach
The project began with a discovery meeting to better understand the business, its customers and why clients choose Global Forwarding over larger competitors.
Rather than focusing solely on freight services, we repositioned the business around Tracey's expertise, personal service and practical advice, i.e. what problems she could solve.
We also identified key customer pain points that matched to Tracey’s skillset and service including:
Complete cost transparency.
Accurate landed-cost reporting.
Practical problem-solving.
Personal, one-to-one service.
Experience across a wide range of industries.
The result was a fresh, modern, mobile-responsive website that is easier to navigate, simpler to update and far better reflects the quality of the business.
What We Delivered
Discovery & Strategy
Discovery Meeting
Business Analysis
Website Strategy
Messaging
Customer Journey Review
Website
Information Architecture
Website Copywriting
Responsive Website Design and Development
The Outcome
The new website positions Global Forwarding as more than a freight forwarding company.
It highlights the personal service, industry knowledge and practical expertise that owner Tracey brings to every client relationship, while making it easier for prospective customers to understand the value of working directly with an experienced freight specialist.
The move away from WordPress also gives the business greater control over its website, making updates quicker, easier and more cost-effective.
The result is a modern digital presence that better reflects the business and provides a stronger platform for future growth.
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