Case Study:
HMB Marine Electrical

Industry: Marine / Trade

Services:

Marketing Action Plan, Website Design & Build, Brand Identity, Advertising & Promotion, Digital Marketing

Powering Up a Marine Electrical Leader's Marketing Strategy

Challenge:

For more than two decades, Half Moon Bay Marine Electrical (HMBE) has earned a reputation as one of Auckland's most trusted marine electricians. While the business had a solid base of loyal customers, the husband and wife owners saw potential to take the business to a new level, including opening a second base at Tamaki Marine Park (TMP). Although HMBE had existing digital advertising in place, the client wasn’t quite sure whether the investment was effective / giving them a return on investment they desired. And they engaged Right Hand Man to come up with a solid, measurable plan – and provide the execution of marketing activities – so the owners could concentrate on what they did best.

Solutions:

Right Hand Man implemented:

  • Branding refresh, including logo update and new signage for both locations

  • Website redevelopment to showcase expertise and both locations

  • Targeted promotions with suppliers, integrated into newsletters and Google Ads

  • Digital campaigns combining Google Search and Facebook ads with accurate sales tracking

  • Content creation including case studies, customer testimonials, and project videos

  • Monthly newsletter to communicate expertise and customer service

Results:

  • Successful expansion to a second location with consistent brand experience

  • Increased website traffic by 75%

  • Improved newsletter engagement by 85%

  • Improved ability to measure marketing effectiveness

  • Reinforced reputation as a trusted and skilled marine electrical service provider

  • Well-positioned for future growth and success in the industry

Get in touch for a free 1-hour consultation

Here’s what Simon & Elise have to say about our services:

“In 2021, during our business expansion, we realised we needed a full rebrand. After researching several marketing agencies, Right Hand Man (RHM) stood out for their industry expertise and Richard’s personal, face-to-face approach.

Since partnering with RHM, their creative marketing strategies have strengthened our brand presence online, increased website traffic by 75%, and improved newsletter engagement by 85%.

RHM recently help us launch a new outboard motor serving business and manages all our marketing — including EDM campaigns, digital and print media, and event marketing. They’re a dedicated boutique agency that truly takes the time to understand your business and deliver outstanding results. I highly recommend Right Hand Man.”

– Simon & Elise Jennings, Owners, HMB Marine Electrical

Visit HMB Marine Electrical's website

Arrange a FREE, no-obligation marketing consultation today.

Get a free one-hour marketing assessment for your business. Right Hand Man offers no-obligation consultations to discuss your business's marketing strategies and determine where to focus your efforts for growth. Simply fill in your details to schedule a meeting. Looking forward to connecting with you!