Case Study:
Little Ants Childcare Centre
Industry: Trade
Services:
Marketing action plan, brand identity, website design & build, advertising & promotion, Advise & Act programme
Taking those first important steps
Anant and Ranji came to us when they were in the planning stages of a new business venture – ‘Little Ants’ - a childcare centre in the South Auckland town of Waiuku.
The couple came to Right Hand Man because they were looking for a partner that could provide them with a full range of marketing support.
We recommended we start by finding the key points of difference in their business. This would provide Anant and Ranji with clear messaging that they could use on their website and other marketing communications and various collateral.
Right Hand Man delivered on this. And then went a few steps further.
After completing the Business Positioning workshop, we created a look and feel for Little Ants that we took across a logo, business cards, character creation, brochure, flyers, signage and website design. We also created an advertising and marketing plan.
Their strategies generated 40 new enrolments in the first four months — a fantastic result for a startup.
Plus we helped them find administrative staff that could take leads before the doors opened. On top of that, we provided guidance around reducing the inevitable costs that a start-up business must face.
With that work completed we are now providing our regular Advise and Act meetings until they open their doors.
Here’s what Anant & Ranji have to say about our services:
“Starting a daycare was new for us, and as a startup, we needed extra marketing support. Partnering with Right Hand Man (RHM) has been incredible. From the first phone call, Richard and his team have been responsive, collaborative, and results-driven.
RHM helped with our website design, logo, branding, and targeted marketing campaigns, which significantly increased our business visibility. Their strategies generated 40 new enrolments in the first four months — a fantastic result for a startup.
Over the years, we have continued to rely on RHM because their marketing strategies consistently deliver measurable results. They are a trusted partner for startups and small businesses seeking effective branding, digital marketing, and business growth solutions.”
– Anant & Ranji: Owners, Little Ants Childcare Centre
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