Case Study:
Marine Propulsion
Marine Propulsion has the technical expertise and experience to handle complex superyacht engineering projects, but its original website wasn't telling that story.
We started with a discovery meeting and AI Visibility Audit to understand the business, identify opportunities and develop a clearer positioning.
The result? A fresh, professional website with stronger messaging, detailed service pages and content designed to build trust with superyacht captains, engineers and agents, while improving visibility across Google and AI search.
Industry:
Marine Engineering & Superyacht Services
Services:
AI Visibility Audit, Website Strategy, Copywriting, Website Design & Development
The Challenge
Marine Propulsion is an Auckland-based marine engineering company specialising in complex propulsion projects for superyachts and commercial vessels.
Despite its extensive technical expertise and international experience, the original website didn’t communicate the business's capabilities or points of difference.
The website featured just one general services page with minimal descriptions, making it difficult for prospective clients to understand the full scope of Marine Propulsion's expertise.
The challenge was to create a professional website that would build credibility with a highly specialised audience: superyacht agents, captains and engineers, while improving visibility across traditional and AI-powered search.
"Marine Propulsion already had the technical expertise and industry experience. Our job was to make sure their website communicated that expertise just as effectively, giving superyacht professionals the confidence to trust them with complex, high-value engineering projects."
Our Approach
We began with a discovery meeting to understand not just what Marine Propulsion does, but what makes the business different and why clients trust its team with complex engineering projects.
We also completed an AI Visibility Audit of the original website to identify gaps in how the business and its specialist services were represented and understood by AI search platforms.
These insights helped shape the website strategy, positioning and content structure.
The new website focused on:
Positioning Marine Propulsion as trusted superyacht engineering specialists.
Highlighting the team's experience and technical capabilities.
Replacing the single services page with detailed, dedicated service pages.
Building trust with superyacht captains, engineers and agents.
Demonstrating the ability to support complex refits and international projects.
Improving SEO and AI visibility through clear, authoritative content.
The new website also gives greater prominence to specialist services, including driveline engineering, laser shaft alignment, variable pitch propellers, thrusters, rudders and precision machining.
What We Delivered
Discovery & Strategy
Discovery Meeting
Business Analysis
AI Visibility Audit
Website Strategy
Positioning & Messaging
Website
Information Architecture
Website Copywriting
Dedicated Service Pages
Dedicated Superyacht & Commercial Vessel Content
SEO & AI-Optimised Content Structure
Responsive Website Design
Website Development
Enquiry Optimisation
The Outcome
The new website positions Marine Propulsion as a specialist engineering partner for the international superyacht industry, rather than a general marine engineering provider.
Visitors can now quickly understand the company's technical capabilities, extensive experience and approach to complex projects.
Dedicated service pages provide the depth of information that superyacht professionals need when researching specialist contractors, while clearer messaging reinforces the team's expertise and reliability.
Importantly, the findings from the AI Visibility Audit helped shape a website that is better structured for both traditional search and AI platforms, making Marine Propulsion's specialist capabilities easier to discover and understand.
The result is a professional digital presence that reflects the calibre of Marine Propulsion's work, builds confidence with its target audience and provides a stronger foundation for future growth.
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