Case Study:
NZ Beverage Council Website Revamp
Industry:
Food & Beverage
Services:
Website Design & Build
From Frustration to Function: NZBC’s Website Refresh
The New Zealand Beverage Council (NZBC) needed a fresh, modern website that would be easy to manage and member-focused. Their existing WordPress site had become a burden—difficult to update, with every change requiring paid support, and lacking functionality for members-only content. This limited NZBC’s ability to serve their members as effectively as they wanted.
Challenges:
Complicated Content Management
The WordPress platform was cumbersome, making it difficult for the NZBC team to update or add content without outside help.
High Maintenance Costs
Each website update came with an additional fee, leaving NZBC dependent on third-party support for even minor changes.
Outdated Design
The look and feel of the site no longer aligned with the professional image NZBC wanted to convey.
No Members-Only Content
Without an option for members-only content, NZBC was missing out on offering exclusive resources that would drive member engagement.
Solutions:
Right Hand Man was tasked with revitalising the NZBC website. Our mission: to create a user-friendly, visually appealing, and include a new member-only section. Key steps included:
Platform Migration to Squarespace
We rebuilt the site on Squarespace, a platform known for its intuitive design and ease of use. Now, the NZBC team can manage their content independently, saving on maintenance fees and making updates whenever they need.
Visual Redesign
We revamped the website’s graphics, typography, and layout, giving it a clean, modern look that better represents NZBC’s brand.
Easier Navigation
We improved the site’s structure, making it easier for both public visitors and members to find what they need quickly and efficiently.
Member-Exclusive Portal
A new member-exclusive area now allows NZBC to offer premium resources like downloadable documents, videos, event photos, and webinars-accessible only to paying members, adding real value for their community.
Results
In just four weeks, we completed the new website, staying within the project’s budget. The refreshed member portal has encouraged stronger interaction, allowing NZBC to offer and update exclusive content regularly. With complete control over their website, NZBC has eliminated the need for ongoing paid support, leading to significant cost savings.
With this website refresh, the New Zealand Beverage Council is now positioned to better serve their members with a more professional and effective online presence. This successful transformation highlights our commitment to providing strategic, budget-friendly solutions that empower our clients to engage their audiences and manage their digital assets with ease.
Here’s what our client have to say about our services:
“As a busy organisation with multiple stakeholders, we faced challenges with our previous website, including poor navigation and difficulty updating content efficiently without high development costs. Having worked with Right Hand Man (RHM) before, I trusted their expertise and knew they could deliver.
Our experience with RHM was excellent. They built a flexible, user-friendly website with impressive design features that supports our future growth. Importantly, the platform enables us to make updates ourselves quickly and efficiently. The new website improved our SEO by 70%, helping us attract more relevant traffic.
RHM delivered on our critical timeline and provided creative, practical solutions throughout the project. They listen carefully, understand complex business-to-business requirements, and collaborate seamlessly with your team. I highly recommend RHM to any organisation seeking expert marketing and website solutions."
– Grant Jeffrey
Co-Chair, NZ Beverage Council
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