Case Study:
Ovlov Marine
Industry:
Marine Sales & Service
Services:
Website Design & Build
EDM Template Design
The Challenge
Ovlov Marine has been one of Auckland's most respected marine engine specialists for almost 50 years, operating from three locations and representing leading brands including Volvo Penta, Yamaha and Yanmar.
Like many long-established businesses, their reputation had grown through decades of referrals and repeat customers rather than digital marketing.
Their existing website no longer reflected the scale of the business, the breadth of services they offered, or the quality of their team. It focused heavily on products rather than customer outcomes, meaning it wasn’t always obvious for prospective customers to quickly understand why Ovlov was different.
The business also wanted a professional email template that aligned with its refreshed brand and could be used for customer communications and marketing.
Our Approach
Rather than simply creating a new website, we started by rethinking how Ovlov Marine should present itself online.
The focus shifted from selling engines, products and services to demonstrating expertise, trust and long-term customer support.
Key objectives included:
Clarifying the full range of marine services.
Highlighting Ovlov's experience and authorised dealer status.
Showcasing the three Auckland branches and mobile service capability.
Creating dedicated landing pages for major brands and services.
Improving navigation so customers could quickly find the right information.
Developing stronger calls to action throughout the site.
Building a platform that supports future SEO and AI search visibility.
The website was supported by a professionally designed EDM template to create consistency across future customer communications.
What We Delivered
Website strategy and architecture
Website copywriting
SEO-focused page structure
Service-specific landing pages
Brand pages
News and article framework
Contact and enquiry optimisation
Responsive website design
EDM template design
The Outcome
The new website positions Ovlov Marine as a trusted marine partner rather than simply an engine supplier and service provider.
Visitors can now clearly understand:
who Ovlov Marine is
what services they provide
where they operate
which brands they support
why customers have trusted them for almost five decades.
The website also provides a much stronger foundation for ongoing content marketing, search visibility and AI-powered search platforms by using well-structured service pages, clear navigation and informative content.
Combined with the new EDM template, Ovlov Marine now has a consistent digital presence that better reflects the quality and professionalism of the business.
Key Services Provided
Website Strategy
SEO Copywriting
Website Design
EDM Template Design
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