Case Study:
Tamaki Marine Park
Industry: Marine / Trade
Services:
Marketing strategy, advertising, inbound and digital marketing management
Steering Success in Auckland's Marina Industry
Challenges:
Tamaki Marine Park (TMP), a premier marina in Auckland, faced a number of marketing hurdles. They were struggling to track the number of sales generated from marketing activities, which meant they often allocated their budget based on gut feel rather than data-driven insights. TMP also lacked case studies and customer testimonials to effectively showcase their facilities and extensive marine services.
Solutions:
Right Hand Man implemented:
Market research and data-driven digital campaigns
Creation of case studies, testimonials, and videos
Optimised newsletter design and content
Monthly performance reviews
Outcome:
Improved positioning of TMP as a top-tier marina in the digital landscape
Increased SEO score by 45%
increased subscribers by 98%
Significant increase in website traffic and sales
Reinforced TMP's reputation as a trusted and skilled provider in Auckland's competitive marina services environment
Here’s what Martin has to say about our Service:
“Working with the team at Right Hand Man Marketing has been a game-changer for Tamaki Marine Park. As a busy business, their marketing support has taken a huge amount of pressure off me and allowed me to focus on running the company.
The Right Hand Man team are proactive and strategic — they’ve helped us launch a professional customer newsletter, gather valuable client feedback and testimonials, and improved our website navigation, our SEO score has increased by 45% . We have also increased our subscribers by 98% from 2023
Their dedication, enthusiasm, and passion for our goals have made a real difference to our marketing performance and brand presence.”
– Martin Hannon, Tamaki Marine Park
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