Smart, Affordable Marketing Support for New Zealand Small Businesses
Every business needs good marketing, but not every business needs a full-time marketing team.
That’s where Right Hand Man comes in. We’re an Auckland-based small business marketing agency helping NZ SMEs grow through clear strategy, affordable websites, and ongoing marketing support tailored to your goals.
We combine hands-on experience with AI-powered tools and real-world insight to help you spend smarter, reach further, and achieve measurable results.
Our Services
Strategy
Every Strong Marketing Plan Starts with Strategy.
We help you identify your ideal customers, understand your market, and create a clear roadmap for growth.
Our marketing strategy and business positioning services use a mix of research, data, and AI insights to uncover your competitive edge — so your brand stands out for all the right reasons.
Learn more ➝
Marketing Plans
Consistency That Converts.
Good marketing isn’t about doing everything; it’s about doing the right things consistently.
Our Outsourced Marketing Plans bring structure and focus to your marketing. We manage your content, social media, email campaigns, and advertising — so you stay visible and consistent without the overhead of hiring in-house.
Learn more ➝
Digital
Smart Advertising That Works.
Digital marketing is where strategy meets action. We manage Google Ads, Meta (Facebook & Instagram) Ads, and LinkedIn Ads, using AI tools and performance data to continually refine your targeting and messaging. The goal: better leads, lower costs, and campaigns that scale with your business.
Learn more ➝
Website
Affordable Squarespace Website Design
Your website is often the first impression customers get of your business.
We design and build affordable Squarespace websites for NZ SMEs that look professional, load fast, and are easy for you to manage.
Each site is built with AI search and SEO in mind — meaning clear structure, optimised copy, and fast performance that helps your business get found online.
Learn more ➝
Branding
Build a Brand That’s Uniquely Yours.
Your logo is often the first thing potential customers see. It's like a handshake for your business - you want it to be firm, confident, and memorable. But great branding goes beyond just a smart logo. It's about creating a consistent look and feel that says "this is who we are!" across everything you do.
Learn more ➝
Marketing Manager
Hiring a Full-Time Marketing Manager Can Be Expensive.
Our Outsourced Marketing Manager service gives you expert-level leadership and coordination without the salary cost.
We manage your budgets, suppliers, content, and campaigns — so you get the clarity and consistency of an internal team, for a fraction of the cost.
Learn more ➝
Frequently Asked Questions
-
Right Hand Man helps New Zealand businesses make smarter marketing decisions. We provide tailored marketing strategy, planning, and implementation — from digital and branding through to full outsourced marketing management. Our goal is simple: to help business owners use their marketing budgets wisely, focus on what they do best, and see measurable results.
-
Unlike large agencies that take a one-size-fits-all approach, Right Hand Man offers customised support built around each business and its owner. We focus on understanding your goals, challenges, and resources before recommending strategies. Our approach is practical, transparent, and designed to deliver real outcomes, not just reports or jargon.
-
We work primarily with small to medium-sized Kiwi businesses — across industries like trades, professional services, retail, manufacturing, marine, and tourism. Whether you’re a start-up needing brand direction or an established company ready to grow, we tailor our support to fit your size, goals, and stage of business.
-
That’s where the consultation comes in. We start by reviewing your current marketing activity, challenges, and goals. From there, we recommend the most effective areas to focus on, whether that’s strengthening your brand, improving digital performance, or building a long-term marketing plan. The aim is to make your budget work harder while keeping things simple and achievable.
-
No, we can help you build one. Some clients come to us with a strategy already in place; others just know they need to get more out of their marketing. We’ll meet you where you’re at and create a clear path forward that fits your business goals and resources.
-
Costs depend on the level of service and scope of work. A one-off marketing plan or brand refresh is priced differently to ongoing marketing management. Our focus is always on value and efficiency, ensuring more of your budget goes into activities that deliver measurable results, rather than unnecessary overheads.
Book Your Free 1-Hour Consultation
Let’s discuss where your business is now — and where you want it to go. As your Auckland-based small business marketing agency, we’ll help you build a strategy, strengthen your brand, and grow your visibility online.