Case Study:
Next Gen Autos
Industry: Trade
Services:
Marketing action plan, brand identity, website design & build, advertising & promotion, inbound marketing, Advise & Act programme, digital marketing management
Revving Up Success for a Startup Auto Workshop
Challenge:
When mechanic Dan Oliver returned from a stint in Europe, he had a mission. After working in one of London's most prestigious auto workshops, he aimed to create his own version in Silverdale, providing top-level expertise, customer service, and technology. As a startup, Dan needed a partner to help build a strong foundation and gain traction in the local community.
Solutions:
Right Hand Man implemented:
Branding and website development reflecting premium positioning
Localised advertising campaign with targeted flyer drops
Content creation including thought-leadership articles and promotional videos
Online presence optimisation through Google search campaigns
Slow-grow marketing budget strategy for sustainable development
Results:
Successful launch as a premier automotive service provider in Silverdale
85% increase in sales from digital marketing
22% growth in our customer database
10% increase in European customers
Increased brand awareness and website traffic
Established reputation as a trusted and skilled mechanic in the community
Positioned for long-term success and growth
Here’s what Dan has to say about our services:
“Right Hand Man (RHM) has been instrumental in growing my business from a startup to a successful enterprise in Silverdale, Auckland. Their expert team helped create a strong business name, professional branding, and a high-performing website that truly reflects our identity.
The marketing action plan RHM developed continues to deliver measurable results — including a 85% increase in sales from digital marketing, a 22% growth in our customer database, and a 10% increase in European customers from new video content.
I also value our regular strategy meetings, where we review advertising results and refine our approach. The RHM team’s ongoing support and insights have made me a stronger business owner. Their effective marketing has consistently produced great results.”
– Dan Oliver, Owner, Next Gen Autos
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