A Bit of Momentum to Close Out the Year
As another financial year wraps up, it feels like there’s something a bit more positive in the air.
On the ground, we’re seeing a lift. Enquiries picking up. More conversations happening. A bit more willingness from businesses to move, rather than sit and wait. That’s not to say things are easy. Inflation is still biting, and there’s no shortage of curveballs - the latest Middle East war being a reminder of how quickly things can shift.
But again, from where we sit, there’s a quiet sense of momentum building.
Traditionally, tough times are where many businesses pull back on promoting themselves - waiting for things to feel more certain. It sounds logical, but that’s usually the moment where the opposite approach works best.
Staying visible, staying active, and continuing to show up while others go quiet can put you in pole position when the economy bounces back in full.
Use Linkedin To Reach The Right People
We come across a lot of B2B businesses where prospecting falls off the radar. Owners get stuck running the business. Sales teams get pulled into account management. And before long, new business slows down (or completely disappears).
That’s where our LinkedIn Lead Generation service comes in.
Over the last year we’ve helped a wide variety of companies get in front of the right people by:
Targeting specific industries, companies, roles, and locations
Connecting with real decision-makers
Managing outreach and starting conversations on your behalf
From there, it’s simple:
Enquiries land directly in your LinkedIn inbox
You step in and take over the conversation
A simple, consistent way to keep your pipeline moving - without adding more to your plate.
Learn more ⇨
AI Optimisation Audit:
Make Your Business Visible to AI Search
Traditional online search is changing by the minute. More and more people are turning to AI tools like ChatGPT, Gemini, and Perplexity to find and compare businesses. Instead of a list of links, they’re getting direct recommendations.
If your business isn’t clearly understood and trusted by these platforms, you’re simply not part of the conversation. And in the years (maybe months) to come, you could well become invisible.
Our AI Optimisation Audit solves this problem.
We assess how AI currently sees your business - and where things are falling short - then give you a clear plan to improve it.
You’ll get:
A snapshot of how AI currently describes your business
Insight into whether you’re being recommended (and why or why not)
Identification of gaps in visibility and credibility
A practical 90-day plan to improve your presence across AI and search
It’s all delivered in plain English, with clear actions you can implement yourself or with our help.
(AI is quickly becoming the first place people go to research services. If you’re not showing up there, your competitors will be)
Book a free 1-hour consultation ➝
We’ll walk you through how it works.
87% of NZ businesses now use AI.
A recent Deloitte forecast stated that daily use of AI search will become 300% more common by the end of 2026.
Thinking About Selling Your Business?
From time to time, clients ask us about the next step - what their business might be worth, or what a sale could look like.
If that’s something you’ve been considering (even loosely), it can be useful to have a conversation early.
We’ve recently connected with Martijn Weiss from Clyth MacLeod. Martijn brings a mix of commercial experience and financial depth, having worked across banking, large-scale partnerships, and business strategy. He takes a straightforward, practical approach and is good at helping owners understand what their business is really worth - and what’s involved in getting it ready for market.
If selling is on your radar (now or in the future), he’s a good person to have a quiet, no-pressure chat with.
Websites Built for Growth: A Look at Our Recent Builds
Over the past couple of months, we’ve super busy with website builds.
We’ve worked on a mix of brand new sites for businesses just getting started, as well as upgrades for established companies looking to sharpen things up and make more of an impact online.
As always we tend to look at websites a bit differently from your typical web developer.
Because we come from a marketing background, we’re not just focused on the site itself. We’re thinking about how it fits into the bigger picture - how it positions the business, how it supports your wider marketing, and whether it’s actually helping generate enquiries.
If your website hasn’t had a proper look at in a while, it might be worth revisiting.
