Brand: Nike doesn’t hope you’ll search “running shoes.”
They know you’ll search for Nike.
The best companies don’t just wait to be found — they build names people ask for. And with AI Search and chat assistants about to become commonplace, building a brand matters more than ever. Soon, your next customer might not be typing into Google - they’ll be asking an AI agent to “order from [insert your brand here].”
It’s why smart businesses are making the shift:
From hoping people find you, to becoming the brand they ask for by name.
From trying to rank for keywords to being known as the go-to in your space.
From blending in with similar options to standing out with a brand people remember
Yes, Nike has a huge budget. But small businesses can still apply the same principles:
Know what you stand for.
Communicate it clearly, consistently, and everywhere
Build trust and visibility over time
Make sure people know what makes you different.
Ready to be the brand they ask for by name? Get in touch today for practical, no-fluff brand strategy advice.
Ready to be the brand they ask for by name?
Get in touch today for practical, no-fluff brand strategy advice.