Case Study:
The Claim Settlement Company
Industry: Professional
Services:
Business Positioning, Brand Identity, Website Design & Build, Advertising & Promotion, Advise & Act Programme.
A start-up success story.
With many years experience in senior finance and insurance roles, Andrew Holdcroft, now a specialist in Business Interruption Insurance claims had the idea of starting out on his own. The issue was, he wasn’t exactly sure where to start.
After meeting with him and getting a thorough understanding of his specialist expertise, what he wanted to do and how he operates, it was quite clear that starting his own business was certainly the best move.
And so The Claim Settlement Company was born. In a fairly quick pace we completed a Business Positioning workshop finding his key point-of-difference over competitors in his market. We developed a new logo and created a new website that would communicate his key skills to his target market. After that we supported Andrew's new business in exhibiting at a relevant trade show, organizing his business cards, brochures, signage and display elements to setting up on the day.
With this all in place Andrew has been able to grow his business and we are now mentoring him on a regular basis – part of our Advise and Act Programme.
Results
35% business growth
40% increase in client engagement
Established a strong brand foundation
Here’s what Andrew has to say about our services:
“Richard and the team at Right Hand Man (RHM) have been invaluable in supporting the startup and ongoing growth of my consulting business. Their expertise in business positioning, branding, and digital marketing has helped me clearly define my value proposition and stand out in a competitive market.
RHM initially developed our business positioning statement, logo, and website, providing a strong foundation for our brand. They have also supported marketing collateral, brochures, and trade show materials, which directly contributed to a 35% business growth and a 40% increase in client engagement.
Their marketing support is practical, results-driven, and tailored for consulting businesses like mine. RHM delivers high-value solutions in branding, digital marketing, and business growth strategies — helping companies save time while achieving measurable marketing results. I highly recommend RHM to any consulting or professional services business seeking expert marketing guidance.”
– Andrew Holdcroft, The Claim Settlement Company
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