From a marketing point of view Facebook can seem like the ideal place to promote your business. Unlike most traditional forms of media, Facebook is bi-directional, so instead of just sending someone a one-way message, you can use it for things like research, brand building, customer service, finding new prospects as well as marketing.
Being online is no longer something that businesses should just think about, or put on a list to do ‘one day’ – it is now imperative. Your customers are turning to the net many times a day, looking for the types of products and services that you offer. If you’re not online, you could be left behind.
Evaluating your website
It’s easy to get lost in the technical stuff when it comes to websites, but if you understand a few key areas and can use these to judge how well your site is performing you’ll be able to maximise the effectiveness of your site.