Positioning your business gives customers a reason to choose you.
Positioning a business is just as important as having a good location, quality staff or a quality service or product.
Defining your business position isn't just a matter of saying we have the best service or best pricing - those are nice, but they're also things that can be easily replicated or improved upon by your competitors. Real positioning is about defining a meaningful difference for your business that allows prospective customers to choose to engage with your business instead of your competitors.
Having a defined position allows you to be clear about who your ideal customer is (and who they are not) and tailor your message to suit their specific needs. When done well, a clear point of difference makes it easier to sell your products or services, and helps you to build more loyal customers. It even helps you to keep your advertising costs to a minimum.
We find the business difference that works best for you.
One of the challenges in positioning your business is you’re often too close to see your key differences. You may also view your business through rose tinted glasses! As a result you may believe you are more unique than you actually are.
At Right Hand Man we define a business position by taking our clients through a proven process that enables us to identify possible points of difference about any business over its competitors. Our business positioning service will help you to communicate your business with greater effectiveness and cut-through, allow you to convert sales opportunities more effectively, and help align your staff actions to your message.
Watch our video on positioning your business.