Digital Marketing Manager
Why do digital? Not because it’s cool. Or because it’s the latest and greatest. But because digital marketing can provide an extremely cost-effective way to reach your potential customers and then keep them. And unlike many forms of traditional media, you can track how effective it is – so there’s no more guessing about your return on investment.
In simple terms, you’ll get found on Google in two ways. By organic search – that’s how Google ranks your site according their specific own criteria. Or by placing Google Adwords. At Right Hand Man we can create Google Adwords campaigns to suit the size of your budget. And importantly, we’ll make sure the message is right for the right type of people. We’ll manage the entire process, report on the results and then suggest changes to keep improving performance. And unlike lots of other companies we won’t lock you into a long term contract.
Plenty of small businesses have a website, but very few know how they’re performing. Often because small business owners don’t have the time or inclination to wade through the data collected by tools like Google Analytics. We believe that if you’re going to be online, you need to know what happens when people visit you. At Right Hand Man we can put together a jargon free monthly report that gives you a detailed understanding of what’s happening on your site. And more importantly we’ll make recommendations that will improve your sites performance.
Electronic Direct Marketing (EDM)
If you have a database of customers, the humble email is a great way to promote your services, advertise specific offers, get feedback or just communicate in general. Of course we don’t mean just typing away and hitting send. We mean designing you a high impact piece of marketing that fits with your brand’s look and feel, and has well written message that maximises the chance of achieving the desired result.
SEO (Search Engine Optimisation)
There’s no point building your online presence if nobody can find you. Which is where Search Engine Optimisation (SEO) comes in. At Right Hand Man we give you impactful, well-written content that connects to your desired audience, but we’ll also make sure it connects with what Google is looking for. And we’ll do all the techy backend stuff to make it happen. We also keep up-to-date with Google’s regular SEO adjustments and we can adapt your site to suit. Click here for more details on Website Design and Development service