Small Business Marketing Plans Tailored for Growth

Marketing

Crafting effective marketing plans is essential for small business marketing success. At Right Hand Man, we partner with Kiwi small businesses to build structured, results-driven marketing programs and supporting your professional or management team.

Ideal For

This service suits small to medium businesses that:

  • Struggle to align their marketing efforts

  • Operate with limited marketing capacity

  • Want clarity on ROI and performance

Why You Need a Strong Marketing Plan

A professionally managed small business marketing plan helps you:

  • Set clear goals and measurable objectives

  • Allocate resources wisely (time, money, personnel)

  • Select the right marketing channels (digital, print, events)

  • Track performance with KPIs and analytics

What We Deliver

Our comprehensive marketing plans include:

  1. Business Context & Objectives – Understand your business goals.

  2. SWOT Analysis – Pinpoint strengths, weaknesses, opportunities, and threats.

  3. Customer Personas – Identify and profile your ideal audience.

  4. Channel Strategy – Select channels like SEO, social media, email, local events.

  5. Engagement Tactics – Plan content, promotions, campaigns, and digital outreach.

  6. Budget & Timeline – Map spending and deadlines for accountability.

  7. Measurement & Reporting – Define KPIs and regular progress reviews.

How We Work with You

  • Collaborative Planning Session: We workshop with your team to align objectives and design the plan.

  • Plan Blueprint: We provide a polished, clear roadmap tailored to your business.

  • Execution Support: Optionally, we support or fully manage implementation.

  • Review & Refine: Track results and evolve strategies based on data and outcomes.

Projects

Here’s what Martin has to say about our Service:

“We are a busy business and it has been great having Richard and the team at Right Hand Man help us out and support our marketing. The RHM team has taken significant pressure off of me allowing me to focus on the business whilst challenge me with the specifics regarding marketing. Since RHM have come on board we have launched a quality newsletter, reached out to customers for feedback and testimonials as well as giving me feed back on our website and general marketing strategy. The RHM team have show dedication, enthusiasm  and passion towards our goals here at Tamaki Marine Park.”

– Martin Hannon, Tamaki Marine Park

Ready to Amplify Your Marketing?

Partner with Right Hand Man for a focused marketing plan that transforms your small business marketing efforts into measurable growth.