Website design and content that gets noticed
When it comes to being seen by your customers, we believe it’s critical for most businesses to have a website that demonstrates clearly their offer to all potential customers. While there are many small businesses in New Zealand that don’t have a website (as many as 63% according to some research), what we find really disappointing are the poor outcomes that some businesses achieve when they finally do get a site created.
Most website developers focus their attention on the design and functionality of the website, but do little in the way of supporting the development of good quality content to fill it with. This seems to us a little like building a great looking sports car, complete with a powerful engine, and then not bothering to provide the seats and steering wheel. It looks great at first glance, but you quickly discover it’s fairly hopeless at achieving the type of results you want. It can also be incredibly frustrating for the business owner who suddenly realises they have to write an entire website's worth of content and find the images.
We take a different approach that seeks to combine both great design and functionality, with a clear consideration to the content that fills the pages of the site. We do this because it’s the right thing to do, to get the results from your website that you’re looking for.
Get a website that answers your customers questions.
We have an expectation that when we create a site for a client, that the site will not only provide a good framework that is easy for your customers to find what they are looking for, but that the content on the site (text, photos, video etc) will be simple to understand and clearly identify why I would want to do business with you.
Every person who visits a website comes to it with a question of some sort in their head. How much is this widget? Where is your nearest store? What’s the difference between your product and your competitors? There are literally hundreds of possible questions. Our approach is to try to understand the types of questions that might typically be asked by your potential customers, and then formulate the content of the site, to most effectively answer these questions in a way that makes them easy and logical to find for any person visiting your site.
make sure your customers can find your website.
While the content is extremely important, you’re also going to want to know that you’ll be found on search engines like Google. Again, the quality of the content on your site plays a major role in getting your site found. There are a number of great articles that outline what you need to do on your site to get the best possible rankings on Google, but they all recommend that you focus on great content, that provides real value to your audience. That’s not to say that you shouldn’t create a good site structure, and include valuable meta-tag, keyword and page description information to help your rankings – you should, and we do. But, if the content has no value to your customers, or doesn’t explain your business, the search engine performance of your site (known as Search Engine Optimisation or SEO) will never reach its potential.