Services: Business Positioning, Brand Identity, Website Design & Build, Brochure Design, Packaging
Industry: Construction

Maximising the potential of a building boom.

The growth of Fieldwork Supplies is a true West Coast success story. Back in 2000 the company owned Forest Lumber, exporting high-grade timber to the USA. Then out-of–the-blue came a request by a local mining company to supply construction stakes for surveying work.

From this small beginning the company expanded their range of supplies to the surveying industry. Then they expanded further, supplying the mining and gas industry, and then moved into construction, specialising in concrete tools and formwork.

While Fieldwork had experienced consistently strong growth, they also saw the opportunity to tap into the booming construction market in Auckland and Christchurch. And with this in mind, they approached Right Hand Man to provide marketing support across a number of key areas.

We began with a Business Positioning workshop that pulled out Fieldwork’s key points of difference and defined the essence of the company – which revolved around Fieldwork’s philosophy of continual improvement.

With this new foundation we refreshed their existing logo and we worked with Fieldwork’s web development company to redesign the site and update the content to reflect their business position.

A range of collateral was also designed. This included three product catalogues and a number of product specific brochures. We also completed a number of case studies to reinforce Fieldwork’s ability to deliver on major projects.

On top of all that we helped Fieldwork develop branding, collateral and a website for Casta, a new division of Fieldwork that specialised in concrete placement products and armoured joint products.



"RHM was a good partner in the early stages of our aggressive growth plan, helping to clarify our customers expectations and portraying that across our marketing collateral."

Tom McGaveston
Fieldwork Group