Services: Business Positioning, Sales & Marketing Plan, Brand Identity, Website Design & Build, Advertising & Promotion, Effective Marketing Manager
Industry: Health & Wellbeing
Marketing support for a business that helps you manage divorce
When we first heard about Divorce Coaching, we weren’t 100% sure what to make of it. Then we met Elaine Taylor.
After only a few minutes with Elaine, it was clear she was extremely passionate about supporting men or women having to deal with divorce, but she also had a unique ability to provide that support and make a real difference to their lives.
The issue was how she was communicating her offer. In particular via her existing website which wasn’t demonstrating her genuine passion and the real benefits of her service. So our first task was to identify and clarify exactly what Elaine was offering her clients.
From there, we developed a Business Positioning platform which enabled Elaine to clearly explain why she provides the services she does, along with how those services can make a difference to someone struggling with the divorce process.
We then re-defined the name of the business to better reflect this position, and created a logo to bring the new name to life. From there, we designed and built a new website that told Elaine’s story, and identified exactly why Life Lift offers such a great service for its clients.
We’ve developed supporting collateral to further help promote the business, and are working with Elaine in an advisory capacity (through our Effective Marketing Manager Programme) to help drive growth into the business, and ensure that the business continues to go from strength to strength.
Life Lift is now well structured to deliver on Elaine’s goals for the business, and we look forward to continuing to help Elaine with her business, so that she can provide such valuable support to her clients.
Here's what Life Lift has to say about working with us:
"Richard from Right Hand Man, my marketing guru, has played a huge part in the setting up my CDC® Certified Divorce Coaching Practice. Being the first in New Zealand and no personal marketing experience I had no idea where to position our services in the market place.
Our website, what can I say? I love it. However It is so much more than just a website, Right Hand Man understands what the business is about and has managed to weave the whole ethos of the company into all marketing material making it clear to clients what we do, why we do it and what we want to achieve. It has given us a true identity and a branding which reflects it. The Effective Marketing Manager service with Richard, has clarified many areas for moving the business forward as well as providing support that is hard to find in an emerging field. I am grateful to have found a company that genuinely cares about the future of my business and what’s more, is fun to work with."