Let's assume that you’re clear about how your business is different from your competitors. This knowledge is critical, however, the key is putting it to good use.
So how does your business actually capitalise on a clear business position?
We hear it all the time – ‘I spend too much time IN my business, and not enough time ON my business’. So how do you spend quality time on your business, but still make sure your day to day work gets done?
First work out how much of that ‘busy being busy’ stuff YOU actually have to do. It’s a common problem that many of us think no-one could possibly do the job as well as we do.
Most businesses find it difficult to say how they’re different from their competitors. Making those differences valuable to your customers is even more of a challenge. So is it worth the effort? The answer is obvious for those that are clear about their point of difference.